Differentiation Strategy，差异化策略。又称别具一格战略、差别化战略，是指为使企业产品、服务、企业形象等与竞争对手有明显的区别，以获得竞争优势而采取的战略。

英文释义：Differentiation strategy is a marketing approach which “urges” businesses to develop a unique product or service.

差异化战略分为以下几种类型：

产品差异化Product Differentiation

产品差异化所指的产品不单单是产品本身，还包括工作质量、产品特色、产品设计等方面的差别化。

服务差异化Service Differentiation

服务差别化就是企业在订货方便、交货、安装、客户服务、客户咨询、维修等多种服务上与竞争者所区别，从而给企业带来别具一格的良好形象。

渠道差异化Distribution/Channel Differentiation

供应链和分销对于一个注重分销差异化的公司是至关重要的因素。公司倾向于使分销渠道标准化，以创造竞争优势

客户关系差异化Relationship Differentiation

企业区分自己的另一种方式是建立完美的客户关系。从销售代表到员工，从技术服务代表到企业社会责任，一个公司可以通过关系差异化战略来区分自己。

形象差异化Image Differentiation

从某种意义上说，形象差异化是多种策略的结合。这意味着为品牌创造一个声誉良好、与众不同的形象。

价格差异化Price Differentiation

是一种差异化策略，涉及对同一产品收取不同的价格。公司采用这种策略来占领更大的市场，但他们根据自己的价格偏好重新调整价格，以适应不同的客户/市场。

参考双语例句：

Looking ahead, middle-income countries should build on these reforms and improve external competitiveness through product differentiation, and more active international marketing, as well as through moving into more dynamic areas of specialization with a higher technological content and greater value added.

展望未来，中等收入国家应该借助这些改革，提高对外竞争力，方法是实现产品差异化，更积极地开展国际市场营销，并进入具有较高技术含量和附加值、更具活力的专业领域。

We will continue to implement the strategies of product differentiation and cost leadership, increase logistical efficiency and enhance product quality, sustaining rapid business growth by reinforcing our presence in the domestic market while swiftly expanding overseas.

本集团将继续落实差异化战略和成本领先战略，提高物流效率和产品质量，继续稳固发展国内市场和快速拓展国际市场，实现集团业务的持续快速发展。

First, the market is no more a strong brand, no brand competition; Second, not all manufacturers and merchants to set up stable cooperative relationship, no access dispute; Third, the market most of circulation are common products, technology content is low, the product differences between low and no product differentiation in the market and technology dispute; price competition means a single, low-price market operation should be the business formed after the formation of large-scale production cost advantages and can ensure product quality, and most enterprises have no brand without a high market share, no large-scale production, high cost, can only cut corners, so there are shoddy, the same price competition in different brands. 

一是市场上无更多的强势品牌，无品牌竞争；二是各厂家未与商家建立稳定的合作关系，无通路之争；三是市场上流通的大多数属于通用产品，技术含量低，产品差异程度低，无产品差异化的市场运作和技术之争；价格成为单一竞争手段，低价格市场运应该是企业形成规模化生产后形成成本优势且能保证产品质量，而大多数企业无品牌优势、无较高的市场占有率、无规模化生产，成本居高不下，只能偷工减料，所以出现以次充好，不同品牌同一价格竞争现象。