“Vertical merger”是什么意思?求详解。

“Vertical merger”是什么意思?求详解。

被浏览
57

Vertical merger 纵向兼并;纵向合并。具有买卖相连环节的企业间的兼并,即一个企业兼并购买其商品的其他企业或向其出售商品的其他企业(A vertical merger is the merger of two or more companies that provide different supply chain functions for a common good or service. Most often, the merger is effected to increase synergies, gain more control of the supply chain process, and ramp up business.)。

如果是生产商或批发商兼并了零售商,则称为前向兼并(forward merger: also known as direct mergers, are those in which the target company merges directly into the buyer. The target company ceases to exist, and the two companies continue to operate as a single entity under the buyer's name and structure. ),反之,如果零售商或分销商兼并了生产商,则称为后向兼并(backward merger: backward integration is when a company buys another company that supplies the products or services needed for production.)。这种形式的兼并一般是想控制某部门,行业的生产及销售全过程,从而获得一体化的效益。



通过纵向兼并,可以减少收集有关供应、需求和价格等市场信息的需要,或者使收集信息的渠道更畅通,如对销售企业的兼并可使企业能更快地了解需求的变化,从而有计划地调节生产。同时,纵向兼并能够为企业提供一个较稳定的经营环境,保证企业在供应紧张阶段得到有效的供应,或者在总需求量不大的阶段保证产品有销路。但是,纵向兼并常常会导致企业无止境地向其它领域延伸,使企业的摊子越铺越大,从而削弱企业的核心竞争力。


【知识拓展】

Vertical integration 垂直联合;纵向联合;纵向一体化。对货物从原材料、生产、销售直至最终消费者的生产和流通过程的控制或拥有。


Horizontal merger 同行业公司合并;横向合并。两个或两个以上相互直接竞争的公司联合;亦指生产两种或相似产品、并在同一区域的市场上销售的公司之间的合并。


以下为相关双语示例:


Vertical merger is a way to gain market monopoly power. It was traditionally thought to reduce transaction cost risks.

纵向兼并是一种获得市场垄断力量的手段,传统的研究认为纵向兼并可以节约交易成本和降低交易风险。

推荐标签
换一换
推荐专题
查看全部
旗渡客服