也许可以理解为交易流量（deal flow）。

在网上查到一个说法：Deal generation is a fundamental concept in venture capital financing. Some venture capitalists argue that it represents the most important function in the venture capital investment process . A strong pipeline of high quality deals almost always converts into superior returns for the venture capital firm. Deal generation, commonly called deal flow, is understood as the venture capital firm’s ability to generate a stream of investment opportunities.

Investopedia对于deal flow的定义：Deal flow is a term used by investment bankers and venture capitalists to describe the rate at which business proposals and investment pitches are being received.

看一个例句：Deal generation. We work alongside investors to develop the right investment thesis and enhance deal flow by profiling industries, screening targets and devising a plan to approach targets.