ASP (Average Selling Price)  平均售价

公司某一类型产品或全部产品的平均销售价格（或称出厂价格）。公式为：销售额÷出货量。

平均售价是分析预测制造业公司销售收入和毛利率的重要指标，是投资者需要密切跟踪和计算的经营数据。在销售量不变的情况下，平均售价提高可以增加销售收入和毛利率，在销量下降的情况下，如果公司能提高平均售价可以降低销售收入和毛利率下滑的程度，当然，最好的情况是价升量增，销量和售价都出现增长。公司产品平均售价提升主要来自于产品结构的改善，如彩电生产企业近年来产品平均售价增长就是因为高价格的平板电视销售比重显著提升。所以，把握制造业公司业绩增长的两项最重要的因素就是产品销量和平均售价的变化。

Average selling price (ASP) is the amount of money a product in a specific category is sold for, across different markets and channels. It can be used as a benchmark for businesses who need to determine a selling price for its products. For example, the average selling price for PCs is $632. At the same time, the average selling price (ASP) of goods or commodities is the average price at which a particular product or commodity is sold across channels or markets. The term is especially used in the retail sector and technology distribution. In lodging industry, it is more commonly referred to as Average Room Rate or Average Daily Rate. 以下为相关例句，供参考：

例句1

The multiple listing data indicates the average selling price for Regina and area homes was actually $187,129 in the final three months of the year.

多种列表数据显示，Regina地区住房平均售价在该年最后3个月期间实际上是187129美元。

例句2

Additionally, sales in Tenaris' tubes segment, particularly OCTG, are expected to be higher in the second half of 2011, and average selling prices are poised to improve as well.

此外，Tenaris管段的销售额，特别是油井管，预计将在2011年下半年较高，平均售价也将进一步提高。”

例句3

The average selling prices of medium voltage drives in China are much lower than the global average because of intense price competition and the prevalence of drives with lower power ratings.

因为激烈的价格竞争以及对较低额定功率驱动器的偏好，中国的中压驱动器平均售价比全球平均售价低很多。

例句4

Actually, the average selling price or ASP in retail can be a major feature. Large retailers like Aldi and Walmart use their ASP to pit themselves firmly against their competitors. Budget mobile carriers like Boost Mobile use their ASP to make Verizon and AT&T's plans look like a bad deal – in reality, they run on Sprint which has less 4G coverage.

实际上，零售中的平均售价可能是一个主要特征。像Aldi和Walmart这样的大型零售商利用他们的平均售价与竞争对手进行激烈竞争。像Boost Mobile这样的移动运营商利用他们的平均售价让Verizon和AT&T的计划看起来像是一笔糟糕的交易—事实上，他们基于4G覆盖范围较小的Sprint运行。